TO BE CONTINUED…


ADPRAC 4 PRELIM EXAM

Instructions:

Add new post
Select, Copy all of the questions and answer boxes in this post and paste in (the visual editor) your new post.
Fill in the necessary responses.
Publish your post once completed.
Read the Chapters and Post Ten Topics Regarding “Creative Strategy and the Creative Process” “Creative Execution: Art and Execution” Post your Title with Link Here
1 The Creative Team
2 What Makes Great Advertising,
3 Formulating Advertising Strategy the Key to Great Creative
4 How Creativity Enhances Advertising, The Creative Process
5 The Explorer Role (Gathering Information)
6 The Artist Role (Developing and Implementing The Big Idea)
7 The Judge Role (Decision Time)
8 The Warrior Role (Overcoming Setbacks and Obstacles)
9 Delivering on the Big Idea (The Visual and the Verbal
10 The Art of Creating Print Advertising.
Comment 10 times to posts of co-authors. Copy paste Your comment here. Copy Paste link to your comment here.

1.I really love this commercial! It made an impact to me and I was amazed on how they showed moral values in an advertisement like this. It is also very touching and you will be encouraged to help others even more.
A Thai Life Insurance Advertisement | luizatiocoartillero
https://luizatiocoartillero.wordpress.com/2014/08/21/heartwarming-thai-life-insurance-advertisement/comment-page-1/#comment-10

2. This video is really helpful especially to those people who wants to start a business. Since most of the people nowadays are using internet, it is more easier for them to advertise and reach a bigger audience.
5 Smart Ways to Promote Your Business Online | luizatiocoartillero
https://luizatiocoartillero.wordpress.com/2014/08/22/5-smart-ways-to-promote-your-business-online/comment-page-1/#comment-11

3. This is really a great advertisement! It is a smart move for Apple to show everyone that their product has no limitation and can be suitable for the different types of people. They promoted iPhone 5s really well by showing to this advertisement that it can help to save and change the world, like this product is really a necessity for us.
The iPhone 5s Advertisement | luizatiocoartillero
https://luizatiocoartillero.wordpress.com/2014/08/21/the-iphone-5s-advertisement/comment-page-1/#comment-13

5.This advertisement will help us realize what are the struggles of autistic people and what they are really going through. It will make us understand and care for them even more. We must show more compassion to them.
Read Autism in a Different Angle | jptalapian
https://jptalapian.wordpress.com/2014/09/04/read-autism-in-a-different-angle/comment-page-1/#comment-3

6. We shouldn’t waste food since most of the people nowadays especially those unprivileged Filipinos can’t afford to eat 3 times a day or can’t buy their food at all. We should always be thankful that we are not experiencing famine unlike in Africa. We should eat what we can only finish.
Reality Check. Don’t Waste FOOD. | jptalapian
https://jptalapian.wordpress.com/

7.This thought-provoking-comic idea is very useful and motivational for us artists while trying to conceptualize new ideas for our next plate. It inspires us to come up with a great idea and never give up.
A Thought-Provoking Comic That Shows You How To Develop Ideas |
https://kirstensoribello.wordpress.com/2014/08/26/a-thought-provoking-comic-that-shows-you-how-to-develop-ideas-2/comment-page-1/#comment-2

8.I like this advertisement! I suddenly wanted to have hershey’s smores and feel good all the way! I guess you will be stressed free and feel a lot better after eating one of those.
Hershey’s: Life Is Delicious |
https://kirstensoribello.wordpress.com/2014/08/26/hersheys-life-is-delicious/comment-page-1/#comment-4

9. The one who did those pick-up lines have a great sense of humor. I enjoyed reading every single thing and it really caught my attention so I wouldn’t be surprised that will be a great tool in letting others understand what advertising really is.
Ang Advertising, parang pag-ibig. | Stephanie Inocencio
https://stephinocencio.wordpress.com/2014/09/06/ang-advertising-parang-pag-ibig/comment-page-1/#comment-5

10. This is really cute! Car lovers will love this for sure and I guess car companies should include this in their accessories shop. This can attract buyers and it will also help the owners to be organized about their small stuffs like car keys.
Creative Key Holder
https://advertisingandromcumagun.wordpress.com/2014/09/07/creative-key-holder/

Share 10 different posts of yours (or post of co-authors) to 10 different internet channels Copy Paste links or upload files here

1. I shared The Future of Advertising: The Brand Story on twitter
https://mobile.twitter.com/impamelabacay/status/508657929851895808

2. I shared Ang Advertising ay parang Pag-Ibig on facebook https://m.facebook.com/story.php?story_fbid=10202881839029422&id=1305648108&_rdr

3. I shared Thought Provoking Ideas on Tumblr http://thepmlbcy.tumblr.com/post/96890696145/a-thought-provoking-comic-that-shows-you-how-to-develop

4. I shared Reality Check: Don’t Waste food on Pinterest

5. I shared iPhone 5s Advertisement on Google+
https://plus.google.com/app/basic/110411682741686716759/posts?cbp=11r48eu6w87b6&sview=2&cid=5&soc-app=115&soc-platform=1&spath=%2Fapp%2Fbasic%2Fstream&sparm=cbp%3Dbs4u77q6enkn%26sview%3D31%26cid%3D5%26soc-app%3D115%26soc-platform%3D1

Write 5 Jokes Related to Advertising

1. Colgate introduced a toothpaste in France called Cue, the name of a notorious porno magazine.

2. An American T-shirt maker in Miami printed shirts for the Spanish market which promoted the Pope’s visit. Instead of “I Saw the Pope” (el Papa), the shirts read “I Saw the Potato” (la papa).

3. Pepsi’s “Come Alive With the Pepsi Generation” translated into “Pepsi Brings Your Ancestors Back From the Grave” in Chinese.

4. Frank Perdue’s chicken slogan, “It takes a strong man to make a tender chicken” was translated into Spanish as “it takes an aroused man to make a chicken affectionate.”

5. When American Airlines wanted to advertise its new leather first class seats in the Mexican market, it translated its “Fly In Leather” campaign literally, which meant “Fly Naked” (vuela en cuero) in Spanish.

Share 5 Favorite Books of Advertising Share links here

1. Influence: Science and Practice by Robert B. Cialdini (2008)

Social psychology professor, advertiser and professional fundraiser Robert Cialdini has written one of the best advertising books of the Millenium by revealing how advertisers can get people to “comply”. Providing useful insights in the art of persuasion, Cialdini investigates the defining correlations among negotiating, purchasing and selling products and services with the psychology of human behavior, specifically the techniques most effective with eliciting “compliance” from others.
http://en.m.wikipedia.org/wiki/Influence:_Science_and_Practice

2. The Guerrilla Marketing Handbook by Jay Conrad Levinson (1994)

Creator of the phrase “guerilla marketing”, Levinson has been such a heavy influence on the world of advertising and marketing that many of his writings are required reading for students taking Master’s of Business Administration degree programs. Levinson is also famous for developing advertising techniques for the Pillsbury Doughboy, Morris the Cat and the Jolly Green Giant and for writing one of the best advertising books published in the past 20 years.
http://www.goodreads.com/book/show/921081.The_Guerrilla_Marketing_Handbook

3. The Anatomy of a Buzz by Emanual Rosen (2000)

Groundbreaking for its use of “word of mouth” as a way of advertising and marketing that pierces through and beyond the information overload and disbelief preventing consumers from taking the chance on new products or services. In Buzz, Rosen uses statistics to show how consumer behavior is strongly persuaded by verbal recommendations and the marketplace “buzz” emerging from utilizing consumer networks and hubs on the Internet.
http://www.emanuel-rosen.com

4. Advertising on the Internet by Robin Zeff and Brad Aronson

A classic guidebook that continues to be updated, Advertising includes information about timely targeting of consumers with advertisements at the right time as well as insights into the measurability and interactiveness offered by digital advertising. Zeff also talks about selling and purchasing Internet-based advertising space and how to place ads and websites on top search engines.
http://www.sources.com/SSR/Docs/SSR46-Garbutt.htm

5. Permission Marketing by Seth Godin (2000)

A leading online advertiser and marketer, Godin states in Marketing that businesses cannot remain viable by depending on what he terms “interruption advertising”, or advertising found in mailings, maganzines, TV and radio commercials. Instead, Godin argues that you need to receive “permission” from consumers before grabbing their attention–such as giving away free samples, throwing a contest or offering substantial discounts.
http://books.google.com.ph/books?id=pz8ei1AgXhwC&pg=PT112&lpg=PT112&dq=Permission+Marketing+by+Seth+Godin+(2000)&source=bl&ots=GKWajtC9nk&sig=du_AExmDOQ4WmKzWzvW6yURtsWw&hl=en&sa=X&ei=44MMVPrOEKXmiwKgu4HwAg&ved=0CCMQ6AEwAw

Share 5 Advertising Related Music

1. Levi’s – Prague
Music: Scott Hardkiss

2. Nike – My better is better
Music: List of Demands by Saul Williams

3. Sydney Opera house – The Ship Song Project
Music: The Ship Song by Nice Cave (performed by Neil Finn, Kev Carmody, Sarah Blasko, John Bell, Martha Wainwright, Katie Noonan, Paul Kelly, Teddy Tahu Rhodes, The Temper Trap, and Daniel Johns, with Opera Australia, the Australian Ballet, Bangarra Dance Theatre, the Sydney Symphony Orchestra, and the Australian Chamber Orchestra.)

4. Airtel
Music: Har Ek Friend Zaruri Hota Har

5. Mitsubishi Australia
Music: Only get what you give by New Radicals

http://mumbrella.com.au/50-ads-where-music-made-the-difference-and-why-agencies-should-think-of-music-first-not-last-87549

Record on Video a special skill you can do with your body (which you think is useful for Advertising and upload In Youtube or another video sharing site.

The Other 50% of The Prelim Exams


Co-Editors Mary Hazel San-Juan & Rom Cumagun

The Other 50% of The Prelim Exams

Posted on August 28, 2014 by Rom Cumagun Show

ADPRAC 4 PRELIM EXAM

Instructions:

  1. Add new post
  2. Select, Copy all of the questions and answer boxes in this post and paste in (the visual editor) your new post.
  3. Fill in the necessary responses.
  4. Publish  your post once completed.
Read the Chapters and Post Ten Topics Regarding “Creative Strategy and the Creative Process” “Creative Execution: Art and Execution” Post your Title with Link Here
1 The Resonance Dimension https://www.flickr.com/photos/43763071@N07/14666369820/
2 Creativity Helps Advertising Remind  https://www.flickr.com/photos/43763071@N07/14896894196
3 Fact-based versus value-based thinking  https://www.flickr.com/photos/43763071@N07/14919562252
4 Transforming the Concept: Do something to it  Pages 352-354; https://www.flickr.com/photos/43763071@N07/14896972356
5 The Explorer Role (Gathering Information)
6 The Artist Role (Developing and Implementing The Big Idea)
7 The Judge Role (Decision Time)
8 The Warrior Role (Overcoming Setbacks and Obstacles)
9 Delivering on the Big Idea (The Visual and the Verbal
10 The Art of Creating Print Advertising.
Comment 10 times to posts of co-authors. Copy paste Your comment here Copy Paste link to your comment here
  1. Yes technology is really an important thing to advertise, communicate, educate and it is also a part of modernization but I’m still insisting the use of books in teaching because it will improve the vocabulary of the students. As I notice, students nowadays are only relying on the internet resources and technology stuffs without even really understanding what is written.
 https://advertisingandromcumagun.wordpress.com/2014/08/23/top-10-advertising-trends-for-2014/comment-page-1/#comment-1556
  1. The new identity was more minimalistic and more simple. And it’s more “ideal” for printing 🙂 Only one color 🙂
 https://advertisingandromcumagun.wordpress.com/2014/08/31/new-logo-and-identity-for-the-hershey-company-done-in-house-with-godutch/comment-page-1/#comment-1558
  1. Google was still the same? =)) I like the old logos of the following: Black Decker (they were really known in this identity so why change it), Reebok (they looked like a car company in their new logo) and the Lipton (it looked like a championship belt and not like a refreshing drink anymore).
 https://advertisingandromcumagun.wordpress.com/2014/09/05/these-companies-changed-their-logos-this-year/comment-page-1/#comment-1560
  1. This was indeed a very great and very smart advertisement. I think this should be implemented in the whole world to promote the awareness against food waste.
 https://advertisingandromcumagun.wordpress.com/2014/08/27/the-inglorious-fruits-and-vegetables-awareness-against-food-waste/comment-page-1/#comment-1561
  1. I’m guilty for the poor contrast and mixing moods huhu 😦 I hope there was a subject offered in our curriculum to have an in-depth study of typography 😀
 https://advertisingandromcumagun.wordpress.com/2014/08/19/the-7-deadly-sins-of-typography-to-avoid/comment-page-1/#comment-1562
  1. As advertisers, we have the responsibility to lead our market to the right way and as Thomasians we must live for the truth and nothing but the truth.
 https://advertisingandromcumagun.wordpress.com/2014/09/04/if-commercials-were-honest/comment-page-1/#comment-1563
  1. I wish that branding was taught more in our subjects. That there is a major for branding. 😀
 https://advertisingandromcumagun.wordpress.com/2014/08/19/what-is-branding/comment-page-1/#comment-1564
  1. I want to try making a camera as a business card 🙂 Very smart! 😀
 https://advertisingandromcumagun.wordpress.com/2014/08/24/business-card-turns-into-a-furniture/comment-page-1/#comment-1565
  1. McDonalds always adapt to the trend of the society. Through their ads, people can relate easily. And also even if they already earn a lot it doesn’t mean they have to stop advertising. It should be their inspiration to 9roduce more creative ads 🙂 They were so versatile in conceptualizing ads 🙂
 https://advertisingandromcumagun.wordpress.com/2014/08/21/mcdonalds-selfie-lolo-commercial/comment-page-1/#comment-1568
  1. We are artists and we value visuals and images. Every people can relate to each visuals we create. Just try reading a book without an image, yes it enhances your imagination but having images are more attractive and more powerful. That’s only my opinion 😀
 https://advertisingandromcumagun.wordpress.com/2014/08/23/the-importance-of-visuals-2/comment-page-1/#comment-1569
Share 10 different posts of yours (or post of co-authors) to 10 different internet channels Copy Paste links or upload files here
  1. Creative Strategy and Creative Process
Shared a link on facebookhttps://advertisingandromcumagun.wordpress.com/2014/09/05/creative-strategy-and-creative-process-3/ 

https://www.facebook.com/haelsaint?fref=nf

  1. Recording of the sound of the whole planet
 Shared a link on twitter
https://twitter.com/haeLsaint/status/508275068200177664
  1. The Components of MI
 Shared a link on google+https://advertisingandromcumagun.wordpress.com/2014/08/24/the-components-of-mi/https://plus.google.com/u/0/
  1. So you need a typeface?
 Shared a link on pinteresthttps://advertisingandromcumagun.wordpress.com/2014/08/21/so-you-need-a-typeface/http://www.pinterest.com/hazelsan/pins/
  1. Video Mirror with a thousand faces
 Shared a link on linkedinhttps://advertisingandromcumagun.wordpress.com/2014/08/31/video-mirror-with-a-thousand-faces/http://lnkd.in/baUashK

6. The Inspirational Video Everyone Should Live By

 Shared a link on LiveJournalhttps://advertisingandromcumagun.wordpress.com/2014/08/22/the-inspirational-video-everyone-should-live-by/http://haelsaintt.livejournal.com/661.html
  1. Color Theory Infographic
Shared a photo on 4sharedhttps://advertisingandromcumagun.wordpress.com/2014/08/19/color-theory-infographic/http://www.4shared.com/account/home.jsp#dir=ItDcVQ3u
  1. Updating my Journal Honing my Intrapersonal Intelligence
 Shared a link on reddithttps://advertisingandromcumagun.wordpress.com/2014/08/26/updating-my-journal-honing-my-intrapersonal-intelligence/http://www.reddit.com/r/Art/comments/2fp3ti/updating_my_journal_on_advertising_practice_and/

 

 

  1. Perspective
Shared a link on bloggerhttps://www.blogger.com/home 

10. LG Ultra HD TV Prank End of the World Job Interview (Meteor Explodes)

Shared a link on youtubehttps://www.youtube.com/playlist?list=PLch6iOoxhU6DiWQOfY8AptsoJ1RvMaPpx
Write 5 Jokes Related to Advertising
 1 . The Dairy Association’s huge success with the campaign “Got Milk?” prompted them to expand advertising to Mexico. It was soon brought to their attention the Spanish translation read “Are you lactating?”
  1. Coors put its slogan, “Turn It Loose,” into Spanish, where it was read as “Suffer From Diarrhea.”
  2. Pepsi’s “Come Alive With the Pepsi Generation” translated into “Pepsi Brings Your Ancestors Back From the Grave” in Chinese.
  3. When Gerber started selling baby food in Africa, they used the same packaging as in the US, with the smiling baby on the label. Later they learned that in Africa, companies routinely put pictures on the labels of what’s inside, since many people can’t read.
  4. Clairol introduced the “Mist Stick,” a curling iron, into Germany only to find out that “mist” is slang for manure. Not too many people had use for the “Manure Stick.”
Share 5 Favorite Books of Advertising Share links here
  1. Hey Whipple, squeeze this: A Guide to Creating Great Advertising
By: Luke Sullivanhttp://artnaos.net/ADV2400/Textbook.pdfhttp://adage.com/article/ad-and-marketing-book-reviews/al-ries-jack-trout-s-positioning-marketing-book/134945/
2.”Good to Great: Why some companies make the leap and others don’t” By: Jim Collins
  1. Influence: The Psychology of Persuasion”
By: Robert B. Cialdini
  1. Blink: The Power of Thinking without thinking”
By: Malcom Gladwell
  1. The 22 Immutable Laws of Branding
By: Al Ries and Laura Ries
Share 5 Advertising Related Music
  1. The Ship Song by Nice Cave
  1. In the air tonight by Phil Collins
  1. Phat Planet by Leftfield
  1. Only get what you give by New Radicals
  1. Perfect Day by Lou Reed
Record on Video a special skill you can do with your body (which you think is useful for Advertising and upload In Youtube or another video sharing site. the Link of the post here
5 pts https://www.youtube.com/watch?v=Ft88aKE1Vg8This was a video way back when I was in 4th year high school. I’m not that good in playing drums but I think by improving it, it will become useful in putting music in advertisements.