Posts by Aj Dizon

CFAD | Advertising Arts | Thomasian | Artist | Aspiring Photographer | Still In The Process | Random Person

Concept Development: Mount Unzen Volcano Poster NatSci


After our discussion in NatSci about Volcanoes our professor gave us a group project. We had to choose one volcano where we have to list down the good and bad effects of the volcano’s eruption.

Our group decided to make a video of a science experiment and a poster.

About Mount Unzen:
– Or Unzendake is an active volcanic group of several overlapping stratovolcanoes, near the city of Shimabara, Nagasaki Prefecture, on the island of Kyūshū, Japan’s southernmost main island and one of Japan’s most active and dangerous volcanoes. it’s also a part of Shimabara Peninsula, which has seen extensive volcanism over millions of years. The oldest volcanic deposits in the region date from over 6 million years ago, and extensive eruptions occurred over the whole peninsula between 2.5 and 0.5 million years ago.

UnzenFirst, using Adobe Illustrator – vectored the Mt. Unzen using this picture above.
1Searched for color combinations and other ideas for our poster’s concept.
Web my hair swatches Volcano Volcanoes_15These 4 images above where used for the poster’s concept idea and color combinations.
3Then I thought of making a lava-ish kind of typography for our poster.

4

Added some information about the Volcano.
5Then made small icons for each bad and good effect with detail information.

7

Added other details and design.
8

Which leads us to our final design for our poster in NatSci.

The Future of Advertising: The Brand Story



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Story Worldwide is a post-advertising agency. In essence, we believe that advertising-as-interruption is over. We connect brands to customers by telling engaging and entertaining stories that audiences actually want to hear.

Brand is story.

First, you have to find the core story at the heart of your brand —what we call the Story Platform. Create narratives based on it and publish those narratives across all relevant media in weird and wonderful ways.

As each story is published, it needs to be syndicated and shared with it’s intended audience where they are most likely to encounter those stories. Then use paid media —— TV spots,events, paid search and so on — to let people know your content is out there.

The content has to be easy for people to share so everyone can help spread the brand’s stories.
To make sure your audience can find your content when searching, make sure everything is tagged and optimized appropriately. So it goes, round and round, driving results and effectiveness up, up, up while driving media spend down, down, down.

The best part comes next: Sustained by the brand’s storytelling, the brand’s fans add, syndicate and share their own content —— comments, links, ratings, and entirely new versions —— and all this brand-inspired content —— whether new stories or conversation about old ones —— creates more marketingmomentum for free, forever.
The result of rigorously following this path is a permanent market advantage for the brand——lower total cost of marketing; higher impact.

All you need is to make sure you’ve got your story straight.

Internet, one of the best places where someone could easily share or tell their own experiences and thoughts about something. Anything you post or write down can be seen by other people which causes the word of mouth. Where people could tell other people about something so fast until it reaches other people worldwide. Advertising using the internet is one of the most easiest and free kind of advertising a brand or a company can do. Their brand is being promoted by someone who they didn’t pay. That’s why a brand should come up with a effective kind of advertising to keep the consumers or viewers be interested with the product they are selling. If they create a big impact through the net because of an ad, a video etc. this means they can keep people be interested with their product — which means they have created a very effective kind of advertising.

– Aileen Dizon

BENCH THE NAKED TRUTH BILLBOARDS


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MANILA, Philippines – The Metropolitan Manila Development Authority (MMDA) announced on Thursday, September 4, that the “a local outdoor advertising firm” had “acceded” to removing suggestive captions from billboards in the Guadalupe area of EDSA.

In a statment, MMDA said Chairman Francis Tolentino “asked the advertiser to roll down their billboards in the area and revise immediately their content which was found to have sexual overtones and offensive to the morals, especially the youth, and the general public as well.”

The statement didn’t name the “clothing line” whose billboards featured, for example, “a half-nude young couple clad in skimpy denim shorts,” but the “profane” captions it cited were similar to those used by Bench Clothing.

The MMDA said among the “obtrusive content of billboards that line Epifanio delos Santos Avenue and JP Rizal Extension” were “Come and Play,” “Temptation Calls,” and “Express Your Hidden Desires.”

Bench has been using “Come and Play, “Temptation Awaits,” and “Confess Your Desires,” among other slogans.

Tolentino said he took action after Catholic bishops called his attention to the matter.

“We cannot afford this kind of profane language being used in billboards to go unabated because this might lead to the breakdown of the morals of the public,” Tolentino said.

He called on the advertising industry to exercise “self-regulation” and “prudence” in coming up with advertising signs.

For more visit this link: Sexy Captions Removed From Bench Billboards – MMDA

It’s true that these billboard ads shows inappropriate things especially to the public. I agree with MMDA that advertisers should also consider if an ad lay-out would be appropriate or not. Telling advertisers to think twice before approving an ad campaign lay-out. The Philippines is a very religion oriented country so these ads bothered a lot of people especially the youth, which they see as a naughty kind of ad. As advertisers in the future, we should take these issue/article a lesson that we should create ads that are effective as the same time doesn’t damage the public’s or each person’s morality.

– Aileen Dizon