VOICE OVER SCRIPT:

MARIKINA CITY, BEING THE SHOE CAPITAL OF THE PHILIPPINES,
OPENED THE CITY’S FOOTWEAR MUSEUM IN 2001

THE MUSEUM SHOWCASES 758 PAIRS OF SHOES WORN BY HISTORICAL PERSONALITIES

WOULD YOU LIKE YOUR SHOES TO BE DISPLAYED?
SOMEDAY YOUR SHOES COULD ALSO BE KEPT HERE

WHY NOT? AFTER ALL IT IS NOT JUST YOUR SHOES THAT WILL BE REMEMBERED BUT MORE IMPORTANTLY, YOUR CONTRIBUTION TO HISTORY WILL BE CHERISHED

SO DO YOUR BEST TO HELP OUR FELLOW FILIPINOS AND WHO KNOWS?
THIS MUSEUM MIGHT JUST PRESERVE YOUR FOOTWEAR FOR POSTERITY

UPON ENTERING THE MUSEUM, YOU WILL BE WELCOMED BY PAINTINGS ABOUT THE CITY’S INDUSTRIAL PASSION — SHOES AND LEATHER-GOODS

AN ADDED VALUE TO THE VIEWING EXPERIENCE IS TO TAKE NOTE THAT
THIS MUSEUM WAS ONCE AN ARSENAL DURING THE SPANISH PERIOD

WAS CONSECUTIVELY THE DETENTION CELL OF FILIPINO FIGHTER SAKAY AND MILITARY MOTOR POOL DURING THE AMERICAN PERIOD

WAS ONCE A RICE MILL FOR THE TUAZON FAMILY HACIENDA AFTER THE 2ND WORLD WAR

SHOE MAKING BEGAN IN 1887 THROUGH THE PIONEERING EFFORTS OF “KAPITAN MOY” WHO BOUGHT IMPORTED PAIRS OF SHOES TO BE DISSECTED AND DUPLICATED

THE 1900s SAW THE PROLIFERATION OF MACHINE MADE SHOES WHEN AMERICAN SOLDIER MCGUIRE ESTABLISHED THE
FIRST MECHANIZED FACTORY.

POST WORLD WAR 2 SAW A FALL OF THE INDUSTRY BUT FOUND AN ALLY IN MAYOR FERNANDO WHO ORGANIZED THE PHILIPPINE SHOE MANUFACTURING CORPORATION

THE 1950s SAW MARIKINA PRODUCING 70% OF SHOES
IN THE COUNTRY AND SO THE TITLE “SHOE CAPITAL OF THE PHILIPPINES” BESTOWED UPON IT.

THE 1960s AND 70s SAW MAYOR DE GUZMAN CREATING THE MARIKINA TRADE COMMISSION WHICH INCREASED PROMOTIONS
OF THE SHOE INDUSTRY.

THE 1980S CHALLENGED THE INDUSTRY TO ADAPT TO TRADE LIBERALIZATION. VICE MAYOR SANTOS AND MAYOR VALENTINO MOTIVATED SHOE MANUFACTURERS TO EXPORT.

THE 1990s INFLICTED THE INDUSTRY WITH INFLUX OF IMPORTED SHOES. TO RESTORE PRIDE IN MARIKINA SHOES, MAYOR FERNANDO RESTORED KAPITAN MOY’S HOME

IT WAS ALSO THIS TIME THAT THE SHOE MUSEUM WAS CONCEIVED WHERE CITIZENS CAN BE NURTURED ON THE HISTORICAL AND CULTURAL VALUES OF THE SHOE INDUSTRY

THE 2ND MILLENNIUM IS NOW SEEING A REVITALIZING OF THE SHOE INDUSTRY. MAYOR DE GUZMAN ESTABLISHED THE MARIKINA SHOE INDUSTRY DEVELOPMENT COUNCIL TO BRING BACK THE GLORY DAYS

GLORY DAYS WHEN MARIKINA CAN BE THE SHOE CAPITAL OF THE PHILIPPINES NOT JUST BY NAME BUT BY INCOME

GLORY DAYS WHEN MARIKINA IS SHOE CAPITAL NOT JUST OF THE PHILIPPINES BUT SHOE CAPITAL OF THE WORLD

GLORY DAYS WHEN ALL FILIPINOS WILL BE PROUD TO
WEAR MARIKINA SHOES

GLORY DAYS WHEN FILIPINO YOUTH WILL CONSIDER ENTREPRENURIAL CAREERS IN SHOE MAKING

GLORY DAYS WHEN ACTORS, POLITICIANS, WRITERS, RELIGIOUS LEADERS, JOURNALISTS, SOLDIERS, ENGINEERS WILL ALL WANT THEIR SHOES PRESERVED HERE ONE DAY

GLORY DAYS WHEN EACH AND EVERY FILIPINO WILL NO LONGER NEED COME TO THIS MUSEUM BECAUSE THEY ARE ALL BUSY GROWING THEIR SHOE MANUFACTURING BUSINESSES

BECAUSE THEY ARE ALL CONFIDENT THAT IT IS WITHIN THEIR POWER TO MAKE MARIKINA THE SHOE CAPITAL OF THE PHILIPPINES BOTH IN TITLE AND IN EARNINGS.

BECAUSE THEY ARE HOPEFUL THAT TALENT AND INDUSTRY COMBINED WITH ORGANIZATIONAL TEAMWORK AND COMPETITIVE SPIRIT WILL WIN ALL-NEW GLORY DAYS

ALL NEW GLORY DAYS BEGIN NOW BY TAKING THE TIME TO KNOW HOW SHOES ARE MADE WITH THE SHOE LASTS USED AS MASTER
MOLD OF SHOES

BY TAKING THE TIME TO STUDY THAT DIFFERENT ANIMAL SKINS LIKE ALLIGATOR’S, SNAKE’S, PIG’S CALF’S AND SHEEP’S ARE USED

BY MARVELING AT THE AWESOME ECONOMIC POTENTIAL OF THE BUSINESS — EACH PERSON IN THE ENTIRE WORLD WITH A PAIR OF FEET IS A PROSPECTIVE BUYER

BY ASKING THE RIGHT QUESTIONS ON BUYER PREFERENCES — WHAT SHOES WOULD PEOPLE AROUND THE WORLD WOULD LIKE TO BUY?

HOW WILL THE MANUFACTURER PRODUCE IT WITH AN ECONOMY OF SCALE THAT WILL BRING DECENT PROFITS FOR THE COMPANY?

HOW WILL THE MARIKINA SHOE INDUSTRY PROSPER?

IN THE MEANTIME WE ASK OURSELVES…
ARE WE WEARING MARIKINA SHOES?

DO WE EVEN HUMOR OURSELVES THAT THE SHOES WE WEAR NOW WILL SOON JOIN THE COLLECTION OF PHILIPPINE PRESIDENTS

DO WE EVEN PAUSE TO CONSIDER WEARING MARIKINA SHOES WHEN WE’RE PLANNING OUR WARDROBE IN OUR NEXT IMPORTANT FUNCTION?

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HELP FILIPINOS LEARN TO MAKE MONEY AND MEANING

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