Ayala and Globe Chair Jaime Augusto Zobel de Ayala led the toast to open the new Globe Gen3 Store in Greenbelt.

Marking the opening of this new store with Ayala were Singtel CEO Chua Sock Koong, Singtel Chair Simon Israel, Head of Stores Joe Caliro, Globe CEO Ernest Cu and GEN3 Store Founder Tim Kobe.

Globe Telecom continues to bring world-class and innovative retail experience to its mobile service customers in the country as the company opens its fourth GEN3 store at the Ayala Center in Makati City.

Transformed from a previously average-sized store into a two-storey third generation hub, the new Globe GEN3 store located in Greenbelt 4 showcases reconfigurable lifestyle zones as well as self-service customer kiosks for a more dynamic retail experience.

The GEN3 store carries an up-to-date selection of digital connectors making it a one-stop digital lifestyle hub. It is the first store in Asia to carry the ZAGG machine, a revolutionary device that customizes industry standard screen protection for almost all available smartphones, tablets and smart watches in the market. The stores are designed by Tim Kobe, founder and CEO of Eight, Inc., whose works also include the Apple Store in New York, and international retail stores such as Nike, GAP and Coach, among others.

The first two GEN3 stores simultaneously opened in SM North EDSA in Quezon City and in Limketkai Mall in Cagayan de Oro in December 2014. This was followed by the opening of another GEN3 store in Ayala Center Cebu. This October, Globe is set to open one more GEN3 store in SM Megamall in Mandaluyong City. The company also announced the construction of the Globe Iconic Store right above the Bonifacio Global City amphitheatre at the Bonifacio High Street Central in Taguig City.

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