26 Creative Guerilla Marketing Examples


What is Guerrilla Marketing?

Guerrilla marketing was originally a marketing strategy in which low-cost, unconventional means (including the use of graffiti, sticker bombing, flyer posting, etc.) were used in a (generally) localized fashion to draw attention to an idea, product, or service. Today, guerrilla marketing may also include promotion through a network of individuals, groups, or organizations working to popularize a product or idea by use of such strategies as flash mobs, viral marketing campaigns, or internet marketing.

Examples:

Copenhagen Zoo

zoo-guerilla-marketing

Colgate

colgate-guerilla-marketing

Casino Airport

casino-guerilla-marketing

Mr Clean

mrclean-guerilla-marketing

Lipton Tea

lipton-guerilla-marketing

Amnesty International

amnesty-guerilla-marketing

Dental Implant Insurance

dental-guerilla-marketing

Duracell Batteries

duracell-guerilla-marketing

Folgers Coffee

folgers-guerilla-marketing

Gold’s Gym

goldsgym-guerilla-marketing

Hung

hung-guerilla-marketing

King Kong

kingkong-guerilla-marketing

    Landmine awareness

landmine-guerilla-marketing

Nikon cameras

nikon-guerilla-marketing

The North Face

northface-guerilla-marketing

Peugeot 308

peugeot-guerilla-marketing

Sopranos

Sopranos-guerilla-marketing

Spiderman 2

spiderman-guerilla-marketing

Superglue

superglue-guerilla-marketing

Tyskie Beer

tyskie-guerilla-marketing

Unicef

unicef-guerilla-marketing

Volkswagen

volkswagen-guerilla-marketing

Weight Watchers

weightwatchers-guerilla-marketing