Day / September 5, 2014

Creative Strategy and Creative Process
Doing the half of my prelims :”>
THE PHILIPPINE CORPORATE ADDRESS BOOK
Contemporary Advertising and Integrated Marketing Communications by Arens 13th Ed.
p. 336
Objectives
p.337
p.338
p.339
The Creative Team: The Originators of Advertising Creativity
What Makes Great Advertising?
p.340
The Resonance Dimension
p. 341
The Relevance Dimension
Formulating Advertising Strategy: The Key to Great Creative
P. 342 Writing the Creative Brief (Copy Platform)
P. 343 Elements of Message Strategy
p. 344 How Creativity Enhances Advertising
What is Creativity?
The Role of Creativity in Advertising
p. 345
Creativity Helps Advertising Persuade
p. 346
Creativity Helps Advertising Remind
p.347
Creativity Puts the “Boom” in Advertising
Understanding Creative Thinking
Styles of Thinking
p. 348
Fact-based versus Value-based thinking
p. 349
How Styles of Thinking Affect Creativity
The Creative Process
p. 350
The Explorer Role
Develop On Insight Outlook
p. 351
Know the Objective
Brainstorm
The Artist’s Role: Developing and Implementing the Big Idea
Task 1 Develop the Big Ideas
p. 352
Transforming the…
View original post 79 more words
entertainMent news
Eraserheads launches their two new songs!
Watch the news HERE.
Read other posts by Cim
- Clever advertising (9/5/2014) - Originally posted on angelmariesperez:
Read other posts by Cim angelmariesperez View original post - Disney’s new episode of Mickey Mouse 🙂 (9/5/2014) - “Mickey and friends struggle to stay cool on one of the hottest days of the year” Watch it here: https://www.facebook.com/video.php?v=10152616584154927 Read other posts by Cim
- entertainMent news (9/5/2014) - Eraserheads launches their two new songs! Watch the news HERE. Read other posts by Cim
- IKEA Facts (9/5/2014) - Revealed: 75% Of The Product Images In An IKEA Catalog Are Computer Generated Read other posts by Cim
- IKEA totally makes fun of Apple in Its Hilarious New Ad (9/5/2014) - Read other posts by Cim
- It’s Good To Be Back (9/5/2014) - Originally posted on Mark Simms Photography:
Haven’t posted anything for about three weeks, we’ve been moving house and the wife has had proper flu, but we are pretty much settled-in now and back to normal. Although there are still things to do, they can all wait for a bit! Here is a shot I took,… - Original San Francisco Bridge (9/5/2014) - View it here: Amazing Photos Document Construction Of The Original San Francisco Bay Bridge Read other posts by Cim
- Samsung’s new invention (9/5/2014) - Samsung unveils new Galaxy Note, virtual headset Read other posts by Cim
- Telephone Tower (9/5/2014) - Photos Of A Telephone Tower In Stockholm Covered In Wires Taken 100 Years Ago Read other posts by Cim
- The iPhone 5s Advertisement (9/5/2014) - Awesome ad. Read other posts by Cim