Volkswagen’s ‘Eyes On The Road’ Cinema Stunt


The brilliant car safety ad was created by Volkswagen. The Ad hijacks cinemagoer’s mobile phones to show exactly how distracting a text message can be. The ad was shown in a Cinema in Hong Kong. The Cinemagoers were shown a video where someone was driving through a forest when halfway the video, they all received a text message, upon checking their phones the car crashes.

Reminding them the risk of texting while driving.