A lot of us loves softdrinks. I myself loves Coca-Cola and a fan of its advertisements specially their commercials. It was one of my goals in life actually, to be part of the creatives team that makes the Coca-Cola commercials. But other than that, I am also fond of the ad wars between the rivals Coca-Cola and Pepsi. I really like their strategy on how they advertise against their competing brand. The link provided below contains images of some of their ad wars.